FEVER-TREE
Client Fever-Tree
Role Creative, Art-direction, Direction
Year 2019
Fever-Tree US approached us to create campaign photography promoting their gingers range over the holidays. Working alongside our creative strategist we proposed an elevated at home setting based on New York Brown Stone apartments. I opted for a richly textured and dark palette to generate a premium festive spirit whilst also complimenting the range colours. Props were kept natural and purposeful, whilst elevated but attainable glassware and garnish helped finish the look.