THE BOTANIST MARTINI
Client The Botanist
Role Creative, Art-direction, Direction
Year 2022
Working with The Botanist to build brand recognition we devised a creative based around the martini due to its unique mixture of simplicity and customisation. I conceptualised and directed four 15 second bartender tutorials along with supporting photography for campaign assets. This included the design and art-direction of a custom built multipurpose set.
The overall premise was to create something that conveyed the simplicity of the serve without losing the premium quality of the gin, to achieve this I designed the set to be light, airy and textured with a constant inclusion of greenery to link to the hand foraged botanicals. This was to create a balance that felt high-end but welcoming to encourage viewers to try it for themselves at home and feel like they had accomplished something prestige.
Initial Layout Example Scamp
Art-direction Moodboard
Set Design Scamp
Set Build Behind the Scenes
